(AP Photo/The St. Paul Pioneer Press, Scott Takushi)
MINNEAPOLIS (AP) Adrian Peterson has been one of the most popular and marketable stars in the NFL, an approachable superstar with an inspirational comeback story that made him an endorser's dream.
Now that he is facing a felony charge of child abuse for spanking his 4-year-old son with a wooden switch, the Minnesota running back is in the middle of a firestorm, and several sponsors are starting to distance themselves while the controversy envelopes a league in crisis.
In the wake of the Vikings' decision to allow Peterson to play while the legal process plays out in Texas, the Radisson hotel chain has suspended its relationship with the Vikings. Special Olympics Minnesota, Castrol Motor Oil and Mylan Inc. severed ties with Peterson and Nike stores in the Twin Cities have stopped selling merchandise with his name on it.